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Samples : Advertising and Promotion In Business

University
Pages: / Words: 1034 Downloads: 3424

Introduction

Advertising and promotion are integral components of the marketing strategies that businesses employ to increase their visibility, attract customers, and drive sales. While advertising typically involves paid messages disseminated through various media channels to inform or persuade target audiences, promotion encompasses a broader range of activities designed to stimulate short-term sales, encourage product trial, and enhance customer engagement. Together, these strategies play a critical role in shaping consumer perceptions, building brand equity, and achieving business objectives.